In this digitized age, it is not enough to be well-intentioned. A well-intentioned brand only exists in the virtual sphere if it is well-positioned. Of course, marketing has a huge role to play in it. But what can you, as the face of your personal brand, do to ensure that you express yourself and your purpose in the most efficient manner possible?
I’ve got a check-list for you!
1. Have a Professional Purpose:
Does your vision and mission translate well to your target audience? You could be working day and night towards the greater good and it could still go unnoticed if your Professional Purpose is not expressed in a crisp, concise and attractive manner. Find an effective channel of expression and translate the bare essence of your purpose so that it impacts the right people. It is equally important to understand your audience so that you can ensure that you are using the right terms of expression.
2. Expound Your Experience.
We all have a story to tell. Whether you are just starting out or have had experience in a different corporate sector before, make the best use of your experience so you can put your best face forward each morning while growing your empire. It is important to have a story that aligns with your personal brand. Brownie points for stories that have a cause and effect, the effect being the ultimate purpose of your personal brand.
3. Practice Empathy.
In order to position your brand effectively in the social sphere, you have to listen to your target audience. What are the issues they are facing? How does your brand solve them? How is your existence making their lives better? Practice empathy and use that knowledge to propel your brand forward.
4. Be Discoverable Online.
Today, it is not just enough to have an account on every social platform available. You are only discoverable if you cut through volumes of content that is pumped online every single day. Use your uniqueness and funnel through the noise to reach the right people. Community building can only be done if you offer something interesting to your audience. Understand how you can educate and entertain your audience and have a marketing strategy ready.
5. Get a Professional Head-shot!
Have a presentable image of you in professional attire that you can forward whenever the need arises. Make sure your look is not too serious, but you don’t really want to be channeling your inner Willy Wonka either. Get a couple of professional head-shots and your personal brand will receive a professional touch immediately!
Your personal brand is extremely important because it not only represents what your work stands for, but also who you are in the professional sphere. Having a reputation that is composed and put together will put you on the fast track to success relatively faster.
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