Everyone needs an expert in their life in some aspect or the other. If you want to plan a party, an expert party planner will be called on. If you want to get a cake for a wedding, a professional baker will be asked for. There is no escaping this want if everything has to be just perfect. But what if you are an expert yourself who doesn’t know how to let people know you are one? What if people do not see you as one? Being accomplished is half work done but positioning yourself is the other missing half.
Here are some simple steps to position yourself as an expert.
1. Media Coverage.
Media plays a significant role in reaching people who want to see how an expert does things. Social media has been booming in recent years; why don’t you try and use it? Be available on all platforms that you think your audience will be on. Instagram, Facebook, and LinkedIn are just some apps you can use to showcase your talents. Blogs also play a huge part in introducing yourself to your target audience. Media has tremendous power, use it wisely.
2. Be Informative.
Everyone is trying to improve themselves one way or the other. The best way to reach people and position yourself as an expert is to provide relevant information. Little tips and tricks are the best way to attract your audience’s attention. This is an engaging way to get more and more people to know about you.
3. Testimonials speak better.
The more testimonials and reviews, the more expertise people know you have. People will believe what others say about you more than what you say about yourself. It is the way of the world. No one likes a person who boasts about their wins all the time. Let your work do the talking. Let others praise the projects you do and express how you helped them.
4. Speak at public events.
The best way to get yourself recognized and understood as an expert in the field is to talk about it. Public events are such an occasion. In people’s minds, others will call you to speak only if they value your contribution to your niche. Speaking at public events will also help you reach more people, associate with other experts in your niche, and gain you an influence.
5. You and A-players.
Associate with the best in the industry. The trend follows that winners associate with winners. No one wants to know what happened to the person who did not make a difference. Leave a mark. Make a difference. Step out of your comfort zone and let new creative ideas take control of you. Change an aspect in your niche that supports innovation and ease, and you will be one of the best in no time. Mingle with the best to be the best.
6. Become an author!
When you write a book, you’re providing information that has been backed by the publishers. It’s a sure-fire way to get recognized as an expert. Spill the secrets of your niche and make it easy to understand. Everyone should grasp the concepts and the meaning the book is trying to convey. No one forgets great books that impact for the better.
7. Show off (just a little!)
Publicize your awards, accolades, and experiences to let the world know how you can help with their troubles in your niche. When people look at the prizes you hold, they will believe in your work because they know other experts do too, enough to give you an award for it. It is one way how you can build trust with your viewers.
So, these were some ways in which you can position yourself as an expert, get recognition, and start a business with what you have learned. All it takes is a continuous effort towards a goal. Invest in yourself and be better at the game than anyone else. It is time to change the world around you one step at a time.
Follow me on Instagram for more quick tips and tricks like these!
Also read,